Products
Three products, one stack.
Each can be bought independently. They work better together. Pick the product that fits your problem; we will not push you toward the others if they do not fit.
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SquareNow underwriter dashboard
1600x1000 PNG of the daily ops queue or loan-detail view
Lending operating system
SquareNow
A complete loan management and origination system. AI agents handle onboarding, KYC, underwriting checks, disbursement orchestration, bucket-1 collections, audit and compliance.
For NBFCs from 0 to 2,000 Cr AUM. MFIs, co-operative societies, Section 8 lenders.
- Tier-0 startup NBFC (1–5 people)
- Mid-size NBFC (50–500 Cr)
- MFI (20–300 Cr)
- Co-op + Section 8 (10–250 Cr)
- Urban co-op bank (100–1,000 Cr)
- Enterprise NBFC (500 Cr+)
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PaisaNow agent app
Android phone frame, 750x1500. Pipeline screen or KYC capture.
Agent-led digital lending platform
PaisaNow
Mobile-first apps for DSAs, BCs, field officers, and lending startups. KYEHR-integrated. Multi-product from day one.
For DSA networks, BC networks, agent-led startups, NBFCs adding an agent layer.
- Loans (personal, business, MSME, vehicle, gold, education, LAP)
- Insurance (IRDAI POSP)
- Credit cards
- Mutual funds
- BC engagements
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GetItNow network view
1600x1000 PNG showing routing or settlement reconciliation
B2B lender network
GetItNow
A network platform that connects NBFCs with LSPs, partners, and distribution channels. One integration, many counterparties.
For NBFCs and banks on the lender side. LSPs, DSA networks, BC networks on the partner side.
- One technical integration
- Standardised disclosures + consent
- Routing rule engine
- Settlement and reconciliation
- Real-time visibility
- Shared audit trail
Compare
How to choose between them.
Each product solves a specific problem. Often institutions buy more than one because the problems overlap — but each can stand alone.
| SquareNow | PaisaNow | GetItNow | |
|---|---|---|---|
| Best for | Running a lending institution end to end | Running a distribution channel through agents | Connecting lenders and LSPs through one rail |
| Buyer | NBFC / MFI / co-op operations head | DSA / BC network operator | NBFC partnerships head OR LSP CTO |
| Time to live | 4–6 weeks (vanilla) | 2–4 weeks per network | 3–6 weeks per integration |
| Pricing model | Per-loan-account, banded by AUM | Per-agent + per-transaction | Per-application routed |
Not sure which product fits?
Tell us about your operation in two paragraphs. We will tell you which product, or none.